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SEO Training

Digital Marketing Course Syllabus

    • Basics of Marketing
    • What is Digital Marketing?
    • Comparison of Traditional and Digital Marketing.
    • Statistics of Digital Marketing
    • Benefits of Digital marketing
    • Latest Digital marketing trends
    • Digital marketing platforms
    • Digital Marketing strategy for websites
    • Career opportunities in digital marketing
    • Types of Websites
    • Basics of HTML/CSS
    • What is Java Script
    • What is CMS?
    • Why WordPress CMS?
    • WordPress Installation on Server
    • Understanding the Dashboard
    • Changing the default Settings
    • Installing and customizing themes
    • Content management in WP
    • Creating categories, pages and posts
    • Adding a menu to the website
    • Adding widgets to the website
    • Installing useful plugins for site features
    • SEO specific plugins
    • Introduction to SEO
    • How Search engines work?
    • Search Engine Algorithms and Updates
    • Google Webmasters Tools
    • Keyword Research Process
    • Competition Analysis
    • On page Optimization strategies
    • Off Page Optimization [Link Building Techniques as per 2015 standards]
    • SEO Strategies
    • Penguin & Panda update recovery process
    • Reports and SERP Management
    • Introduction to Paid Marketing
    • Google AdWords account and billing settings
    • Types of Campaigns
    • PPC Campaign Setup
    • AdGroups and Keywords setup
    • Bidding strategies
    • AdRank, Quality Score Optimization
    • AdWords Ad Formats
    • Ad Extensions
    • Shopping Campaigns
    • Dynamic search campaigns
    • Display Ads Campaigns
    • Remarketing campaigns
    • Mobile Apps marketing
    • Video Marketing
    • AdWords tools
    • MCC Account
    • AdWords Editor Tool
    • Conversion tracking
    • AdWords certification exam
    • Introduction to social media marketing
    • Facebook marketing
    • Facebook advertising
    • YouTube marketing
    • Twitter marketing
    • Google+ marketing
    • LinkedIn marketing
    • Pinterest marketing
    • Stumble Upon
    • Document Sharing Site
    • What is Email Marketing
    • Benefits of email marketing
    • Basic terminology in email marketing
    • Email Marketing Softwares
    • Building email marketing strategy
    • Building subscriber lists
    • Designing Newsletters
    • Types of Campaigns
    • Reports and analysis
    • What is Inbound Marketing
    • Strategies for Inbound Marketing
    • Tools for Inbound Marketing
    • What is Online reputation management
    • Why business needs online reputation
    • Case Studies of Brands
    • Focus areas in ORM
    • ORM strategy
    • Tools for ORM
    • Online money earning strategies
    • Success stories of online entrepreneurs
    • Planning a website for Adsense
    • What is Adsense?
    • Types of Bidding
    • Implementing Ads in a Website
    • What is Affiliate Marketing
    • Types of Affiliate Marketing
    • Making Money using Affiliate Marketing
    • Popular Affiliate Networks
    • Freelancing
    • Purpose of website analytics
    • Tools for website analytics
    • Installing Google Analytics in website
    • Basic terminology and KPI’s
    • Reporting and Analysis
    • Goals and Funnels
    • Segmentation and Filters

SEO Training Course Syllabus

    • What is Digital Marketing?
    • Factors to measure advertising performance
    • Digital marketing channels (SEO, SEM and SMM)
    • Benefits of SEO
    • How the search engine works?
    • Google Search Architecture
    • Ranking methodology
    • Understanding the SERP and Search Operators
    • Search algorithm updates
    • Panda, Penguin, Humming Bird update
    • Latest search updates and predictions
    • HTML Basics
    • CSS Basics
    • Why WordPress ?
    • WordPress Installation on Server
    • Understanding the Dashboard
    • Changing the default Settings
    • Installing and customizing themes
    • Content management in WP
    • Creating categories, pages and posts
    • Adding menu to site
    • Adding widgets to site
    • Installing useful plugins for site features
    • SEO specific plugins
    • Adding site and verification
    • Setting Geo target location
    • Search queries analysis
    • Filtering search queries
    • External Links report
    • Crawls stats and Errors
    • Sitemaps
    • Robots.txt and Links Removal
    • HTML Suggestions
    • Url parameters (Dynamic Sites only)
    • Introduction to Keyword Research
    • Business analysis process
    • Practical case study
    • Types of Keywords
    • Keyword Research Methodology
    • Keywords Analysis Tools
    • Keyword generation ideas
    • Competition Analysis
    • Finalizing the Keywords List
    • Google website guidelines
    • Fundamental On-page Factors
    • Site speed analysis
    • Importance of Domain Names
    • File name Optimisation
    • Static Vs Dynamic File Optimization
    • Url Parameters in GWT
    • Title Tag Optimization
    • Meta Tags Optimization
    • Headers Optimization
    • SEO Content Writing
    • Anchor Links Optimization
    • Image Tag Optimization
    • Creating HTML and XML sitemaps
    • Robot.txt and its importance
    • URL Redirecting Techniques using .htaccess
    • Custom 404 Error Page
    • Introduction to Offsite Optimization
    • Submission to search engines
    • Google Link Scheme guidelines
    • Linking Building Methodology
    • Types of Linking Methods (One Way, Two Way and Three Way Links)
    • Links Analysis Tools
    • Directory Submissions
    • Social Bookmarking
    • Importance of Local Listing
    • Submission to Google Places
    • Ranking on Top of Local Results
    • Factors for Local Rankings
    • Using Classifieds for Inbound traffic
    • Generating Links from QA sites
    • Blogging and Guest Blogging
    • Press Releases
    • Social Media Marketing Techniques
    • Facebook
    • Twitter
    • Google+
    • How to know whether we are hit with update
    • Tools for generating link reports
    • Link pruning process
    • DisAvow Tool
    • Website Position Analysis
    • Website Monthly Reports
    • Paid Tools for monitoring seo campaigns
    • Installing Analytics in Site
    • Generating Reports
    • Goals and Conversions
    • How Adsense Works
    • Adsense Guidelines
    • Website ideas for online earning
    • Understanding Adsense dashboard
    • Different types of payment model (CPC and CPM)
    • Types of Ad Formats
    • How to choose correct ad formats
    • How to select profitable niche
    • Tracking multiple website with channels
    • Blocking competitor ads on our site
    • Reporting and Analysis
    • Integration of Adsense with Youtube Channel
    • Linking Adsense with Analytics
    • Other Ad Networks
    • Affiliate marketing networks
    • SEO Project to implement Onpage Optimization
    • Offpage Optimization for SEO Project
    • Content Marketing for Site

Course Registration

Course Highlights

Free Demo Classes
Limited Batch Size
Excellent Lab Facility
Innovative Ideas are taught by the Professionals
100% Placement Assurance
Expert Trainers will Teach the Students
Certificates are provided to the Students
SEO Training
11+ experienced in J2EE
Certified Trainer
Working in top MNC Company
Friendly and Interactive
Trained more than 300+ Students
Ready to help Students - 24/7
Strong knowledge and perfect delivery
On the spot doubt Clarifying Person

About Trainer

Babu

Mr.M.Babu, B.E., M.E., (Ph.D)

Independent Java Trainer
11+ year Experience (Academic and Industry)

Certifications

  • JCLUSTER Certificate_Thamarai Kannan
  • JCLUSTER Certificate_Prathap
  • JCLUSTER Certificate_Naveen
  • JCLUSTER Certificate_Manikandan
  • JCLUSTER Certificate